Give $5 to CHOICE at DownEast Stores and Get $5 Back in Return

DownEast is once again making the CHOICE to help end poverty – and you can, too!

We’re pleased to announce our “$5 for $5” in-store campaign benefiting CHOICE Humanitarian, a non-profit organization working in rural villages in developing countries. Now through July 8, shoppers at any DownEast or Lemon Ice store who donate $5 to CHOICE will receive a coupon good for $5 off their next purchase of $25 or more. It’s a win-win situation!

Funds raised through the promotion will support efforts in the remote Seococ Chulac village in the mountainous Polochic region of Guatemala to build two new classrooms and establish family gardens for improved nutrition. CHOICE currently operates in five countries – Kenya, Nepal, Bolivia, Guatemala and Mexico – working with villagers to improve quality of life through a model of self-reliance.

As you may already know, DownEast began a partnership with CHOICE in 2009. Later this month, our DownEast team will be undertaking our fifth Guatemalan expedition! This is the first year our team will assist the Seococ Chulac village. For the past four years, it worked with the Chirixquitzac village in the same region, which has since graduated from the CHOICE program. During that time, our team members worked alongside the Chirixquitzac villagers to dig trenches for a clean drinking water system, construct a school and community center, and build stoves that vent smoke from homes. It was a touching experience to see the Chirixquitzac people make progress each year and we’re looking forward to the same success with the Seococ Chulac village.

Remember, by donating $5 to CHOICE when you shop at DownEast or our sister Lemon Ice stores now through July 8, you can help people in developing countries while also getting $5 off your next purchase of $25 or more.

We hope to see you soon!

P.S. Be sure to follow our team’s adventure this summer – we’ll be sharing photos and stories from the expedition right here on this blog!